About Patrick Cooke
My passion is delivering profitable corporate growth via sales performance improvements. This is achieved through business development coaching and B2B specific sales training via my consultancy business Effective Sales Ltd (ESL).
The methodologies used leverage not only a broad experience from a career of more than two decades in B2B enterprise IT sales & sales senior management, but also my former financial career working as a qualified Chartered Accountant and degree in Mechanical Engineering.
Particular areas of expertise include:
• Business Development & Sales Strategy
• Executive Sales Coaching & Mentoring
• Consultative Solutions Sales
• B2B Sales & Sales Team Leadership
• Enterprise Software & Internet Technologies
ESL delivers sales focused consultancy. This is designed specifically to accelerate business growth of the typical B2B SME. Although the major focus is always on the wider aspects of improving sales performance – in particular on sales strategy, systems & processes, and staff skills & behaviours – ESL recognises the necessary interdependence between all functional departments of the typical SME, and takes a holistic view of the wider issues affecting the client organisation’s performance as a whole.
ESL assignments have delivered: increased turnover & profit; greater market reach; necessary improvements to market strategy & pricing models; and have successfully transitioned companies into new adjacent markets.
Typical assignments range from: the provision of experienced interim senior sales professionals to manage a temporary resource issue or period of transition due to company reorganisation; comprehensive sales functional health checks; through to the delivery of various programmes of sales & sales management coaching & training.
I am registered and approved as a Growth & Innovation coach and training provider for work within the government-backed Business Growth Service.